Alongside day-to-day media activities (including major corporate events such as M&A transactions), we spear-headed strategic profile-enhancing activity around the CEO and Chief Product Officer, spanning earned, owned and paid media channels​.This included highlighting their views and reinforcing messaging on key themes such as cloud migration, data analytics, and artificial intelligence (AI).

As well as nurturing crucial relationships with key industry media, we devised strategy that allowed the company to break into new sectors and geographies. All strategic recommendations were informed by market-leading data analysis, including competitor benchmarking, social listening, media coverage analysis, and audience profiling.

We planned and executed an extensive content programme to support sustained momentum both in terms of media coverage and across the company’s sales and demand-gen activities and campaigns, and managed its social media channels for maximum impact​. We also provided strategic and executive-level counsel on critical or emerging business issues, and handling associated media queries, as well as providing vital support through major team changes.