Establishing a leading voice on the future of accounting

Infinite worked on a visibility programme for a top 15 accountancy network, which had a major focus on establishing its Chief Executive as an insightful expert commentator on the future of the accountancy profession.

Methodology

We designed and delivered a comprehensive media outreach programme, actively engaging with key business / accountancy reporters at national and trade outlets with a dual approach of both shaping and responding to the media agenda for the top-level themes relevant to C-suite decision makers.

As part of the programme, we identified key issues and challenges facing mid-tier firms worldwide, becoming laser-focused on three key overarching themes. We then worked closely with the network’s marketing and digital teams to position the chief executive as the core spokesperson on these (and other) issues.

Commentary contributions to key trade and business media on issues facing the sector, including Bloomberg, Raconteur, and The CFO

Speaking appearance at a FT Longitude panel

Q&A and commentary contributions on promoting women to leadership roles in the sector as part of International Women’s Day with key trade titles

Comment contributions on private equity investment in key titles including Treasury Today and International Accounting Bulletin

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