PODCAST: Managing media opportunities ahead of an election
October 6, 2020 • 3 minute read
Editor’s Note: The following Infinite Insight podcast is the latest in a series of short conversations among Infinite Global colleagues discussing the new challenges facing clients.
Many professional services firms see risk before reward when deciding on commenting on the implications of an election. Despite this reticence, elections can be an incredible opportunity for organizations to establish themselves as thought leaders by helping to shape public discourse around significant policy proposals through media exposure.
Infinite Global’s Head Writer Andrew Longstreth talks to Vice President Jesse Dungan, Associate Vice President Kelsey Eidbo and Client Supervisor Ada Oni-Eseleh about how they are supporting clients ahead of the 2020 election in November.
Key takeaway: Positioning yourself as a source and an authority on policy going into an election also ensures you’ll be seen as that same authority after the election. A well thought out strategy can ensure more than just a short term increase in exposure and profile.