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Curiosity drives everything we do. We dig deep to uncover the reputational opportunities and challenges businesses face today—and to anticipate the ones they will face tomorrow. We don’t just contribute to conversations; we shape them. Explore our latest thinking.

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Scott Addison 

Going Global: The INFINITE Way

INFINITE

INFINITE Data Breach Checklist

INFINITE

INFINITE cleans up Long Beach

Zoe Tobin

How to effectively manage the record—and why it matters

INFINITE

INFINITE welcomes Mike Goodwin as Vice President

Yvonnie Phan, Leonelda Fitch

Why reputation management for PE firms becomes crucial amid fundraising slumps

Ryan McSharry

What the Rayner case reveals about reputational risk for advisers

INFINITE

INFINITE welcomes Zoe Tobin as Vice President

Danielle Blustein Hass

Rethinking Your Media Footprint in Age of AI

Matthew Gilleard

Strategic alignment in litigation: Why legal and comms must speak the same...

INFINITE

INFINITE study reveals most overused words in US and UK law firm...

Jamie Diaferia, Matt Shannon

INFINITE CEO Jamie Diaferia and Account Supervisor Matthew Shannon recognized as PR...

Tal Donahue

Clash of cultures: what law firms and NASA have in common

Tal Donahue

Reputation ‘Hits & Misses’ of the Week with Tal Donahue

Zach Olsen

Public apologies may be declining, but they’re still valuable

Sophie Clare

What’s it like starting a career in PR?