Infinite Global bolsters digital services with appointment of Edward Bass as Digital Lead

International communications firm Infinite Global has enhanced its digital services capabilities with the appointment of Edward Bass as Digital Lead.

Based in the London office, Edward has more than 15 years’ experience in digital, social media and audience strategy, having worked internationally with leading organizations including BMW, The Economist, Tommy Hilfiger, Universal Music, Samsung and the European Climate Foundation.

Edward previously founded the digital insight and strategy consultancy EntSight, where he worked with international brands, hedge funds and Hollywood producers. He is widely respected as a global authority in the field of audience intelligence, providing his thinking and perspective to reports by Forrester, Raconteur, The Drum and leading technology website The Next Web.

A passionate advocate for sustainability and a greener future enabled by technology and commerce, Edward is the founder of the Ecomatter newsletter, which explores global and media opinion on environmental topics and emerging trends.

Jamie Diaferia, CEO at Infinite Global, commented:

“Edward brings both a clear vision for our digital services and the extensive expertise needed to deliver it. Under his guidance, Infinite Global will offer enriched services which utilize both existing and emerging technologies, as well as deliver our ambitious plans for digital insight and intelligence.”

Edwards Bass adds:

“The digital landscape for brands is complex and changing fast. Online presence and reputation have never been more critical, nor more difficult to manage. I have been impressed by Infinite’s culture of international collaboration and innovation, and I look forward to working with the team to develop thoughtful and creative client strategies.” 

About Infinite Global

Infinite Global is an international communications firm advising ambitious, complex organizations. The agency provides the experience, skills and insight to drive brands forward and, in special situations, deploys strategies to defend organizations from reputational risk.