Infinite Global hires Patrick Tooher to lead Financial Services practice

February 9, 2021 • 2 minute read

LONDON – International communications firm Infinite Global has appointed Patrick Tooher as Director and head of its UK Financial Services practice.

Patrick has held a number of senior corporate communications roles both in-house and agency-side following a 16-year career in business journalism, latterly as City Editor of the Mail on Sunday.

He was head of media relations for KPMG in the UK for five years and head of PR at The Co-operative Bank during its banking and governance crisis. He joins Infinite Global from WE Communications, after six years as a Director at Citypress.

Infinite Global has advised a number of leading financial services organisations, including major players in the insurance, pensions, and wealth and asset management sectors. Patrick will oversee the continued growth of the firm’s FS offering in the UK, focusing on corporate reputation management, including crisis and issues communications, C-suite profiling, governance and purpose.

Patrick will divide his time between Infinite Global’s head office in London and his home city of Manchester, where he will have direct access to its flourishing financial services and fintech ecosystem, while also developing Infinite Global’s national and regional profile.

Jamie Diaferia, CEO of Infinite Global, said:

“Alongside our long-established strengths in the professional services and corporate sectors, we continue to see increasing client demand in financial services.

“The pandemic has created substantial and ongoing reputational risks for financial services firms while accelerating the acceptance of digital technologies that will continue to disrupt and transform the sector.

“Patrick further enhances our capability to support clients in this area. Both his track record and ambition are very welcome additions to the team.”

Patrick Tooher, Director at Infinite Global, added:

Infinite Global has a well-earned reputation in the market for outstanding client service and understanding complex communications issues. I’m pleased to be joining an award-winning team with such momentum behind it and working to build on the firm’s continued success.”

Patrick’s appointment comes as Infinite Global was named PR Agency of the Year at the 2020 B2B Marketing Awards.


About Infinite Global

Infinite Global is an award-winning international communications firm advising complex businesses which need to engage with sophisticated audiences. Specialising in PR, Content & Campaigns, and Crisis & Litigation, the firm provides the experience, skills and insight to drive brands forward or defend them from reputational risk. Infinite Global has offices in London, New York, Chicago and San Francisco.