Infinite CEO Jamie Diaferia and Head Writer Andrew Longstreth have contributed a chapter to the latest title from Globe Law and Business, 'Building a Business Development Culture and Strategy: A Management Guide for Law Firm Leadership'. The book provides senior management and practice leaders with actionable strategies for integrating business development into the fabric of their firm, to encourage professionals at all levels to contribute to the firm's brand and growth. Jamie and Andrew wrote Chapter 6: Content differentiation in the age of information abundance. This chapter explores the idea that differentiation is an existential challenge facing law firms today, and helps leaders to understand how to distinguish their firm in a market where legal excellence is assumed and opportunities to demonstrate deep, differentiated knowledge tailored to client needs are rare. It also covers:

• How firms compete on interpretation, synthesis, and strategic insight
• Why thought leadership—when done well—demonstrates strategic depth, builds trust, and positions firms for higher-level, higher-value work
• The new playbook for success in today's market

Thank you to Murray Coffey at Willkie Farr, Mona Zeiberg at Morgan Lewis, Konstantin Shishkin at Goodwin, and Jon Brewer at Intapp who supported this chapter.

To read the book, visit GlobeLawOnline.com or find it as an ebook via Amazon.