NEW YORK, September 17, 2025 – Infinite announced today the arrival of Zoe Tobin as Vice President. She brings a decade of experience in senior roles at top communications firms, where she led integrated efforts across a broad range of sectors, including legal and professional services, healthcare, technology, nonprofit, sustainability, and consumer. Prior to joining Infinite, Zoe was most recently a director at APCO Worldwide. In that role, she drove strategy and execution for client programs across corporate, consumer, nonprofit, and government sectors. Clients will rely on Zoe for expertise on strategic messaging, storytelling, media relations, thought leadership, executive visibility, reputation and crisis management, and issues advisory. Zoe also has a strong background in public affairs and government communications. Before transitioning to agency work, she served in various roles, including as press officer for the New York City Council and deputy press secretary for the New York City Health Department under Mayor Michael Bloomberg. “Zoe stands out in our industry not only for her wealth of experience, but also for her deeply collaborative approach that helps clients tackle their most complex opportunities and challenges with ease.” said Infinite CEO Jamie Diaferia. “We couldn’t be happier to have her on board.” “With its values-driven culture, impeccable work ethic, and formidable client roster, Infinite was the ideal next step for my career,” said Zoe. “I’m looking forward to working closely with my new team to continue Infinite’s peerless commitment to client service.”

About Infinite