In November 2022, ChatGPT transformed the way many organizations and industries interact with artificial intelligence technologies.

In the PR world, AI discourse is nothing new, with the Chartered Institute of Public Relations (CIPR) #AIinPR Panel’s 2018 study touching on many issues still relevant to the industry today. And while usage of artificial intelligence tools, such as ChatGPT, continues to grow and support practitioners in hugely valuable ways, policy is sometimes lacking, with many in the industry having received no training on responsible usage of the technology in the workplace. In an article for PRWeek, Infinite Director Tal Donahue discusses the significant role AI is playing in shaping PR practice, and how PR professionals are both innovating and adapting their offering to support the brands they are entrusted with as they navigate new reputational risks resulting from AI. Read the full article here.