When a crisis hits, it's often the quickest reactions, not the fastest fixes, that backfire - and the organisations that win are the ones that hardwire perspective into their systems before the storm hits. In a recent article for In.Comms UK Director and Head of Crisis & Litigation Ryan McSharry discusses the importance of prioritising perspective over panic in the face of a crisis. Ryan notes: "Boards and CEOs often equate rapid response with control, and in the age of social media the pressure to “say something now” is relentless. But speed without structure is like sprinting blindfolded: you might move quickly, but you’re just as likely to run into a wall." Read the article in full, here.
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