As the Wimbledon 2026 tournament begins, INFINITE's Jess Chan wrote an op-ed in City AM about how Wimbledon's disciplined approach to external communications can be a competitive advantage, protecting its reputation and commercial value while under pressure. In it, she notes that this disciplined communications dynamic "applies to the wider sport ecosystem, including to sport sponsors, professional services, wealth managesr, and investors, where decisions and disputes can quickly affect their reputation once they go public." Read the full article here.
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