When a cyber incident hits, brand reputations and customer relationships are on the line.

Organizations of whatever size and sector are prospective targets for attackers, or carry inherent data security risks. But some face particularly high threat levels. For example, recent Information Commissioner's Office (ICO) data revealed a 71% increase in cyber incidents involving retail and manufacturing organizations over the past year (Q3 2022 – Q3 2023). In an article for The Grocer, Infinite's UK Head of Crisis and Litigation Ryan McSharry explores the communications strategies which can help brands mitigate the potential brand damage of a cyber incident, retain stakeholder trust, and safeguard reputation.

“Only by prioritizing cyber communications and demonstrating a steadfast commitment to customer trust can you effectively navigate the complexities of cyber risk, while safeguarding your most valuable asset: Your reputation.”