INFINITE's Ryan McSharry quoted in PRWeek's corporate and financial PR predictions piece for 2025

Strategic vision, adaptability, and resilience key to navigating the communications landscape in 2025 according to Infinite's Ryan McSharry

Infinite UK Director and head of crisis and litigation, Ryan McSharry was asked to contribute to PRWeek's predictions piece for 2025. Quoted alongside senior figures at a selection of agencies including Portland, Burson, and Weber Shandwick, Ryan reflects on key approaches to effective communications in the midst of shifting public opinion, economic fluctuations and societal change. Ryan’s predictions touch upon important issues such as the rise of corporate disputes and AI-driven misinformation, and how communications professionals should prepare to navigate these challenges and mitigate risk.

“2025 won’t be about weathering the storm—it will be about steering through it with purpose and emerging stronger.”

“Predictably, the ability to act swiftly and anticipate challenges will also define success. Speed is no longer a luxury; it’s a necessity. While crisis management will always involve the ability to put out fires, the focus continues to shift towards identifying the sparks before they have a chance to ignite.”