In an analysis piece for PR News, Infinite President Zach Olsen dissects the crisis communications shortcomings of the streaming platform Roku, which announced in April that hackers accessed almost 600,000 user accounts. He also provides actionable tips for companies that wish to learn from Roku’s messaging challenges in time of crisis.

"In some ways, the breaches at Roku are unremarkable.

These types of incidents happen so frequently, we’ve become immune to their scale.

But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media, and regulators.

Roku serves as the latest reminder of the high stakes when a company’s response appears to fall short."

Read the full article here.