The importance of reputation for any organization cannot be overstated, and accountancy firms are no exception.

With the consequences of PR damage often proving to be severe, including a decline in brand value, loss of trust in the marketplace, and the potential loss of clients, navigating such fallout can be challenging for accountancy firms—particularly in the context of media and regulatory scrutiny. In an article for Accountancy Daily, Infinite's UK Head of Crisis & Litigation Ryan McSharry explores why navigating risk in a disruptive landscape requires a strategic approach including investing in sound crisis response capabilities. Read the full article on Accountancy Daily, here.