How can asset managers navigate the rise in impersonation scams targeting their brands and investors? INFINITE President Zach Olsen spoke to FundFire about how “brand cloning” scams are becoming more sophisticated, and why firms need to communicate to protect clients and limit reputational harm. He notes: "Criminals are using fake websites, firm logos, fake social accounts, spoofed phone numbers — and AI-generated content such as cloned voices or deepfake videos [is] making this problem even worse for investors and asset managers." As impersonation threats grow, proactive alerts and ongoing investor education can help firms build trust and stay ahead of potential risks. Read the full article here.