What does the future hold for professional services marketing in 2026? Our UK Director Sophie Mellish recently spoke to The Professionals as part of its 2026 predictions series, discussing AI's impact on search, PR and everything in between. "AI has been the biggest game-changer for marketing and BD in terms of efficiency and boosting productivity, but it isn’t here to kill everything either...Having a dual pathway mentality where material is crafted to target both reporters and robots is going to be crucial", she notes. Read her full thoughts, here.