In April 2025, retailer M&S suffered a major cyber attack. This was quickly followed by a number of other attacks targeting the UK retail sector. With all eyes on both the communications response of the affected brands and the tactics deployed by attackers, UK Director Tal Donahue featured in PR Week discussing both the reputation implications of cyber breaches and how the PR strategies used by attackers themselves now need to be part of the cyber incident a risk register. “There is now a whole economy operating in the shadowy parts of the web where markets like Ransomware-as-a-Service (RAAS) are booming. Providers such as LockBit and DarkSide sell their tech to affiliates like DragonForce and cut a slice of the proceeds.] ‘These nefarious brands have a compulsion to communicate” Read the full article in PR Week here.