For nearly a decade, organizations have been responding to every major geopolitical and cultural flashpoint with speed and symbolism, but is the era of performative communications over in 2026? In a recent article for In.Comms UK Director and Head of Crisis & Litigation Ryan McSharry argues that firms need to understand when to say less and earning credibility quietly, steadily, and through what they do. Ryan notes: "In a crisis-saturated environment, the reflex “to say something quickly” is no longer a reputational safety net. It is a reputational tripwire." Read the article in full, here.
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