AI reputation risk is increasingly high on the agenda for brands.

Media interest in and scrutiny of AI has surged since the launch of ChatGPT in November 2022 and this has added to a fast evolving reputational landscape for creators and users of AI technology. On the one hand, businesses are developing and deploying AI capabilities and fluency to remain competitive. Laggards may see reputation advantage lost to first movers and fast followers. On the other hand, misuse of AI technologies may pose an even greater threat: From relying on AI outputs that result in erroneous or biased decision making, to bad actors proliferating misinformation assisted by AI. Infinite has mapped these risks across three main areas—input risks, operational risks and output risks—to help brands enhance and protect their reputations as AI transformation accelerates. Download your copy of our AI Reputation Risk Map today to assess and prepare to mitigate the threats your organisation may face, fill the form in below: