Digital Brand Consultant
5 Chancery Lane
London WC2A 1LG
+44 20 7269 email@example.com
Jed Backhouse advises on and delivers international brand and digital projects across a variety of sectors. He manages numerous global client projects from the Infinite Global London office.
Jed’s passion for user experience and research-informed insights inspires him to deliver streamlined solutions that both articulate firms’ values and resonate with their audiences. Working closely with our PR and Content teams, he capitalizes on his experience at the intersection of digital marketing and brand to help industry-leading organizations truthfully identify and validate audience values, motivations and journeys so they can improve audience perceptions and experiences.
Jed’s professional interests extend outside of work, where he researches and writes on how client-centric businesses can provide tailored content and experiences for users of digital platforms. He also participates in consultancy sessions for nonprofit organizations, helping startups and advising budding entrepreneurs.
Before joining Infinite Global in 2015, Jed was the Creative Lead for an international technology company in the hospitality sector, serving clients across the US, Europe and the Middle East. He was awarded a distinction in his MA by Research degree and holds qualifications in creative digital marketing and UX strategy. Always enthusiastic about music, Jed has long collaborated with artists and performers, and has had works premiered in concert venues and design galleries across the UK, including Aldeburgh Music and the Victoria and Albert Museum.
“How important is office branding?” – Raconteur, March 2020
“Digital Brand Experience Trends Report” – February 2020
Jed's recent content
Appleby Offshore-i report brand campaign
Appleby Global brand refresh
Tailored online experiences that reflect relationship-dependent brands
Tailored online experiences that reflect relationship-dependent brands Part 4: Tailored consumption – layered infographics and stacked content
Tailored online experiences that reflect relationship-dependent brands Part 3: Tailored dialogue: chatbots vs live chat