Senior Account Executive
555 Madison Avenue, 5th floor
New York, NY 10022
Johanna Hecht works with clients to identify and coordinate media opportunities to support their business development goals. She has helped lead intake and ongoing strategy development processes for her Am Law 200 and financial services clients to successfully position them as thought leaders in their respective practice areas, including bankruptcy, cybersecurity, intellectual property, life sciences, national security, real estate, tax, trusts & estates and white collar.
Johanna’s advisory and media relations efforts have resulted in unique and exclusive opportunities for her clients with top-tier and industry trade media, including the Associated Press, Ars Technica, Business Insider, Forbes, Reuters, The New York Times and The Wall Street Journal. She has also helped clients create and foster media relationships by securing sit-down meetings with reporters from CBS News, Reuters, The Wall Street Journal and The American Lawyer.
Prior to joining Infinite Global, Johanna was a news producer, where she was responsible for writing and solidifying news stories, conducting outreach to sources and building a weekday morning newscast. She graduated from the University of Kansas with a bachelor’s degree in broadcast journalism and a double minor in business and sociology.