PODCAST: Rethinking content strategies for client alerts
Editor’s Note: The following Infinite Insight podcast is the first in a series of short conversations among Infinite Global colleagues discussing the new challenges facing clients.
The client alert has long been a cornerstone of marketing strategies for professional services firms. But it was born in an analog world. It now needs to adapt to a digital one. That means professional services firms need to rethink their content strategies around client alerts.
Infinite Global’s Digital Strategy Lead Jamie Obertelli and Head Writer Andrew Longstreth talk about strategies to exploit the digital landscape to maximize the reach of client alerts. They also talk about how firms can communicate with their audiences in more creative and engaging ways.
Key takeaway: By employing a content waterfall approach, firms can turn one client alert into multiple forms of content for different platforms and mediums with little additional investment.