Attorneys vs. accountants: The battle wages on
For years, accounting firms worldwide—especially the Big Four—have been nudging into law firm territory by offering related services, forming partnerships with legal services providers and even acquiring law firms (the recent acquisition of Berry Appleman & Leiden, a U.S. immigration firm, by Deloitte U.K. as the latest example).
In short, accounting firms are a competitive force to be reckoned with, and law firms would benefit from keeping an eye on, and in some cases emulating, their strategies.
It was for this reason that, in 2015, we published a study analyzing and comparing content strategies in both the legal and accounting industries. This year we ran the data again, and while the 2015 findings were eye opening, what we have found this time around is even more so.
The latest data gives insight into new and trending concepts such as dark social, “content shock” and the rise of LinkedIn marketing, and provides important takeaways for those who craft and execute marketing strategy for the legal sector.