2023 Digital Marketing Trends for Law Firms

In a recent contribution to the New York Law Journal, Infinite Global Digital Strategist Alexis Sikorski analyzes impending trends in MarTech and legal marketing in the 2023 digital landscape.

In today’s rapidly evolving digital world, law firms must stay ahead by identifying trends early on and leveraging the most cutting-edge technology available.

Technological advancements continue to drive digital transformation within the legal industry, presenting exciting marketing opportunities for law firms. And as we reflect on the past couple of years and look toward 2023, it is clear the COVID-19 pandemic has accelerated this shift toward enhanced digitization, necessitating attorneys and their marketing counterparts to embrace artificial intelligence (AI) strategies, emerging MarTech, online reputation management and omnichannel marketing.

Amid the seismic shift of law firms joining the digital revolution, five key trends are emerging that will help shape how clients interact with firms and determine who their representation will be in the coming year. Law firms must adjust their marketing approaches to manage this transition and stay ahead of their peers in an increasingly competitive digital landscape.

An Emphasis on AI-Powered Marketing

In today’s dynamic landscape, providing a unified customer experience across all channels is critical. The modern consumer expects a seamless and consistent omnichannel experience across different delivery channels—online, in-person or mobile. Omnichannel solutions offer clients convenience and personalization in legal services, from online publication of case results to personalized messages on mobile apps.

This level of engagement cultivates stakeholder loyalty, making it easier for organizations to differentiate themselves within the industry and build lasting relationships with their clients. Law firms have been expediting their digital transformation process, emphasizing AI-powered marketing for predictive modeling, automations and advanced data analytics.

Continue reading on New York Law Journal (subscription required).