Five ways to make the most of convergence in legal communications

In his Law Firm Management column for The New York Law Journal, Steven Andersen writes:

Although there is tremendous upside in creating bespoke communications strategies using the full range of media services, there’s now increased risk for confusion and competing agendas. For law firms and agencies alike, convergence presents the necessity to stretch—to quickly learn and adapt to new tools and strategies, and to reshape their relationships.

Read the whole article here.