Infinite Global bolsters research and campaign offering with IG Intelligence

Infinite Global today announces the launch of Infinite Global Intelligence, our new offering that helps clients elevate their expertise through original research and creative communications campaigns.

IG Intelligence is founded on the principle that the world does not need more thought leadership; it needs more intelligent thought leadership.

Successful content campaigns help brands to: differentiate themselves from the competition, speak directly to key audiences, demonstrate understanding, influence decision-making and establish credibility with the media. But with a growing glut of information overcrowding a shrinking media landscape and share of mind ever more challenging to win, the bar for thought leadership that sets businesses apart is getting higher.

A strategic, campaign-style approach is required—one that brings together creative campaign planning, timely and original research, sophisticated content development, cutting-edge digital activation, and savvy PR and media engagement.

Built around a three-stage process to deliver Insight, Impact and Influence and integrating our capabilities across research, content, PR and wider communications, IG Intelligence will help clients form a distinctive point of view and turn their subject matter experts into compelling, credible thought leaders.

Get in touch via intelligence@infiniteglobal.com to find out more and plan your next campaign.