Infinite Global welcomes Chief Marketing & Business Development Officer Lavinia Calvert
July 30, 2024
Infinite Global announced today that Lavinia Calvert has joined the firm as its first Chief Marketing & Business Development Officer.
Lavinia will draw on a broad and diverse base of international experience in senior marketing, BD and management roles, including a 15-year track record with the world’s largest multimedia news and information company.
As Chief Marketing & Business Development Officer, Lavinia will work with the global leadership team to drive forward Infinite Global’s international growth strategy.
She will lead Infinite Global’s marketing and business development functions as the firm expands to new industry sectors and enhances the services it provides to its clients – bringing to bear her considerable experience in developing and executing go-to-market growth strategies and campaigns in the media, technology, financial and professional services sectors globally.
Prior to joining Infinite Global, Lavinia was a vice president and general manager for Intapp, Inc., a leading global software provider for professional and financial services firms. In that role, she led a cross-functional team to drive growth, strategic client relationships and product innovation.
She has also served in multiple executive-level roles, including global head of strategy and marketing, and managing director, Asia, for Reuters Media.
“Lavinia is one of the most well-respected leaders in our industry, with a broad range of experience in different sectors. Her diverse experience includes CMO positions, entrepreneurial roles and consulting jobs, but the common thread is that she is one of the brightest people I have come across in my career,” said Infinite Global CEO Jamie Diaferia.
“Perhaps even more important, though, is what she will add to our culture—Lavinia is exactly the person to represent Infinite as we spur the next stage in our global growth.”
“I could not be more thrilled to join Infinite Global at this pivotal point in the firm’s evolution, as it expands to new sectors and grows internationally,” said Lavinia.
“Having seen first-hand how this firm operates from its senior leadership to its newest team members, I know it is driven by unwavering shared values and a tremendous commitment to client service. I am eager to play a part in helping the organization harness its enormous potential.”
Read more like this
Walking the AI tightrope: Communicating innovation without undermining core values – Andrew Longstreth writes for NYLJ
ChatGPT, two years on – how is AI really transforming comms? – Tal Donahue writes for PRWeek
Infinite Global publishes 2023 Climate Change report