Research reveals media focus on insolvencies during Covid-19 pandemic
April 9, 2020
New research from Infinite Global has shone a spotlight on the media attitude towards and reporting of insolvencies during the early months of the Covid-19 pandemic amid the collapse of several major household brands.
Building on media intelligence data and exploring what drives business restucturing stories, the report examines the communications challenges businesses and insolvency practitioners face in this difficult period and highlightes the importance of protecting brand value and reputation as a key intangible asset.
The full report is available here.