The jury’s still out on law firms’ approach to digital marketing

November 19, 2019

Jamie Diaferia speaks with Bulldog Reporter about the findings of Infinite Global and Calibrate Legal’s Digital Marketing survey.

Law firms increasingly recognize the importance of digital marketing, which encompasses all the critical tactics, technologies and strategies needed to engage and inform consumers of legal services. But new research shows more resources and support may be needed.

The new report from PR, branding and content services firm Infinite Global and management consulting and executive search firm Calibrate Legal provides fresh insights into how law firms are approaching digital marketing.

“In our online-driven world, most leaders in legal marketing don’t need to be convinced of the importance of digital marketing, but they need financial support and buy-in from management,” said Jamie Diaferia, CEO of Infinite Global, in a news release.

Among the topics covered in the survey: staff structure and skills; marketing technology; content marketing; training and policies; and performance metrics.

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