Landmark IP enforcement win in China for global luxury brand

BRIEF

Infinite Global advised a luxury UK fashion brand and its Swiss parent company (together with their IP consultants) in its landmark win against trademark infringers in China. Our comprehensive media engagement plan delivered widespread coverage across the Western, Chinese and ASEAN media.

APPROACH

Our objective was two-fold. Firstly, manage media interest through the case. Secondly, ensure maximum global coverage upon successful verdict. The parent company were keen to use the case to signal the success of its global IP enforcement strategy.

OUTCOME

Our comprehensive media engagement plan delivered widespread coverage across the Western, Chinese and ASEAN media.