A legal brand for brands

Brief

Renowned for its work with creative, innovative and brand-focused businesses, a leading top 100 UK law firm has relied upon us for nearly two decades to help reinforce its position in a number of specialist areas, such as the marketing, media and PR sectors. The aim was to clearly project the firm’s skill in advising creative-led businesses that build, promote and protect the UK’s most important and innovative brands, on complex, business-critical, issues.

Solution

In order to keep the firm top of mind among this audience, we established a relentless program of news hijacking and informed commentary, drawing from experts across multiple practice groups and specialties.

Outcome

Aiming at both key trade and relevant national media, the program established and cultivated a rich variety of journalist relationships, rapid-fire reactive commentary and longer term profile-raising opportunities. Year on year, the firm’s overall media profile has increased by more than 80 percent.