Getting to know Ivette Delgado, Infinite Global’s newest Associate Vice President
July 27, 2021 • 3 minute read
Infinite Global recently welcomed Ivette Delgado to its East Coast team as Associate Vice President, where she’ll be drawing on nearly 13 years of in-house communications experience at leading Am Law 100 firms, counseling leadership, subject matter experts, business development teams and marketing departments to drive firmwide and practice-specific PR campaigns.
Tell us about yourself.
Originally from Florida with Cuban and Puerto Rican roots, I’ve moved around quite a bit, but the benefit is having friends all over the place and endless excuses to see them. I’ve been in Washington, D.C. for a little over three years, and I absolutely love it here. I’m very interested in politics, PR and people, and in an almost post-pandemic world, I’m excited to be working in and surrounded by all three.
What were you doing previous to joining Infinite Global?
Prior to joining Infinite Global, I was working in-house at an Am Law 100 law firm.
How did you become interested in PR?
I sort of fell into my public relations career. After college I moved to Los Angeles with the dream of working in casting. After about a year of various internships and projects on some pilots and a short-lived TV show, I decided I wanted a line of work with a little more consistency. Upon the recommendation of a friend, I submitted my resume for a receptionist position at an entertainment public relations agency. The position was one with growth potential, and I thought it would be a great opportunity to see if it was something I wanted to do. I enjoyed so many of the aspects of working in PR – the collaboration, conversations with artists, journalists, photographers and executives, creative and sometimes quick thinking to solve problems, and the level of administration involved to keep everything organized and moving. It’s also such a great feeling when you are able to see the full life cycle of a media hit – from the idea to the pitch, to securing an interview or placement, to publication. It just never gets old.
What was your first week like?
Remote onboarding does have its challenges. My first week was definitely a whirlwind, jumping into teams that appeared to run like well-oiled machines and trying to catch up with the new names, faces (via MS Teams and Zoom), clients and technical systems. I knew it was only a matter of time for me to feel fully integrated, but I am glad those first couple months are behind me! What I remember the most, however, is having one-on-one conversations with members of the Infinite Global team and feeling like I was exactly where I wanted to be.
What sectors are you covering for clients?
One of the major draws to hopping over to the agency side was getting to work with a variety of clients – defense, plaintiffs and non-legal clients who work in a variety of different practice areas and industries. Lately I’ve been working more with clients on renewables, regulatory, consumer class actions, antitrust, pro bono, real estate, healthcare, white collar and IP, but it can change depending on client need. When it does change, it’s always an opportunity to learn about a completely new area of the law or industry, which is always exciting for me.
Tell us about your average day at Infinite Global.
As I’m sure anyone who works in PR can attest, monotony and boredom are just not part of the job. While I may try to pre-plan my day to work on certain projects, at any moment something could come up and shift my priorities. I keep a running to do list to stay on track, and I make sure to devote some time to news reading every day, as I’m a total news nerd. Typically, it’s a lot of reading and responding to emails, reviewing pitches and media lists, brainstorming with my teams and working to make sure we’re meeting our client’s needs and deliverables each month.
What are your interests outside of work?
I’m very nomadic by nature – I love to travel, whether it’s to explore a new place or to visit friends and family. I’m also a huge foodie and love exploring cultures through my stomach as well, but that means I also like to stay active. A couple of my favorite running routes are around the National Mall or along the SE waterfront, and I really enjoy group fitness classes. I also very much into all things pop culture and enjoy making music playlists (a pastime since my childhood mixtape days), discovering new songs and artists, watching and talking about films and tv (from prestige shows to reality silliness), and learning life hacks on TikTok.
What are skills from your previous career give you an advantage as a PR consultant?
Working in-house I witnessed the machinations and politics that go on inside major law firms, and I understand the expectations that come with a high level of visibility and trust firms put into their in-house teams and what in-house teams expect from their external agency. My default setting is to think about publicity from an in-house perspective, so always thinking strategically about how an opportunity fits into the larger picture for the firm or practice and how publicity will be perceived by a firm’s clients. I worked side-by-side with marketing and business development folks for many years, so also understanding there could be many different people that need to be looped in as they may be responsible for different bits of information and collateral also made me more inclusive with information, as well as clear and concise with communication and expectation management.