Meet the London graduates: Q&A with Matthew Taylor
• 3 minute read
Infinite Global’s London office recently expanded its rapidly growing team with the addition of five graduate recruits over the summer. In the coming weeks we’ll be introducing each of the new recruits with a series of spotlight Q&A blogs so you can learn more about each of them.
We sat down first with Matthew Taylor, who joined Infinite Global as a PR executive, to learn more about what attracted him to the agency and what he hopes to achieve in his PR career.
Tell us about yourself
I’d describe myself as a proud Geordie, with a global outlook and a love of travelling, language, and photography. During my time at the University of Glasgow, I elected to study abroad at the University of Virginia – something I found greatly influential in my own personal development. After graduating with a degree in English Literature, I took up a marketing internship with a charity based in Newcastle upon Tyne and ran the communications for a local environmental campaign, before moving to London earlier this year to join Infinite Global.
How did you become interested in PR?
I’ve always been interested in politics and public affairs, having studied the subject at Glasgow and been involved with both at university. I’m intrigued by how the media works, the debates, what motivates politicians and how they enact change. This, combined with my deep love of language, led me towards PR and communications, as well as my fascination with how large organizations grow their reputations and manage a crisis.
What was your first week like?
Absorbing, hectic and educational! I had moved to London only the night before, but was ready to learn and get stuck in. The support I received in the first week from the team was incredibly useful as I adjusted to working in London and a new profession.
What sectors are you covering for your clients?
At the moment I cover financial services, tech, professional services and Real Estate.
What are you most excited about doing or learning?
Now six months into my career at Infinite Global, I’m excited to learn more about client relations and big-picture priorities – something that is essential to being a good PR advisor and adding value for the client.
Tell us about your average day at IG
My schedule generally consists of news monitoring, media outreach and pitching, involvement in research and brainstorming, and of course content development and copywriting. But in general, there are no average days at Infinite – I find this variety – whether responding to urgent tasks or breaking news developments – one of the most exciting aspects of the job.
How would you describe the culture and working environment?
The atmosphere at the agency is both challenging and very welcoming, with everyone supporting one another. It’s this collegial atmosphere that attracted me in part to working for the company and something that I find valuable on a day-to-day basis.