Inside the London graduate programme: Q&A with Jackie Hopkins
April 1, 2022
Infinite Global’s graduate programme recruits at regular intervals throughout the year and in this series we speak to our most recent intake about their experience of life in PR and at Infinite Global so far.
In this edition we hear from Jackie Hopkins, who joined us in September 2021.
Hi Jackie! Can you tell us a bit about yourself?
I grew up in a Welsh village in the middle of nowhere before moving to Valencia aged 18 and teaching English for two years (in another village in the middle of nowhere). I’ve also taught English in schools in Japan, Morocco and Brazil. I love travelling, learning about new languages, cultures, and cuisines! I graduated from the University of Oxford with a BA in Modern Languages (Spanish and Portuguese) in 2021.
How did you become interested in PR?
I have always had an interest in current affairs and after completing an internship in PR and communications during university I decided that PR would be a great industry for me to start out in. I love writing and this is something I do on a daily basis at Infinite Global. I really enjoy the process of researching a topic I might not be too familiar with and creating content that meets a specific brief set either by a client or a journalist – it can definitely be a challenge, but it keeps things interesting.
What was your first week like?
My first week Infinite Global flew by. I was quite nervous on the first day but by the end of the week I felt like one of the team. I liked learning ‘on the job’ and being set tasks from the get-go. I also remember being super impressed with the office space and making the most of the huge selection of different teas available!
What sectors are you covering for your clients?
I work on accounts that cover a wide range of sectors including legal, finance and tech. I really appreciate the diversity in my client portfolio as I’ve learnt so much in so many different fields since starting at Infinite Global.
What are you most excited about doing or learning?
Recently I’ve been getting involved with handling a client’s social media which is something that I’ve really enjoyed and I hope to do more of. I’m also looking forward to meeting clients and journalists in person and to going to networking events now that things are opening up properly post-pandemic.
Tell us about your average day at Infinite Global?
My average day at Infinite Global begins with monitoring the national press for any stories relevant to my clients. Throughout the first half of the day I will usually be pitching to journalists or following up on previous pitches. The afternoons usually involve writing longer pieces for clients or news publications, as well as attending meetings either internally or with clients.
How would you describe the culture and working environment?
Infinite Global has a great culture and working environment. I really like the hybrid working model as I feel I have plenty of time to connect with the team as well as learn – even just from sitting next to senior team members in the office – but it is also so nice to have flexibility and not have to commute every day. The whole team makes an effort to arrange social events which is really important to me as it has allowed me to get to know more about my colleagues outside of the office.