PODCAST: Navigating post-election PR opportunities

Editor’s Note: The following Infinite Insight podcast is the latest in a series of short conversations among Infinite Global colleagues discussing the new challenges facing clients.

Just a month after taking office, President Joe Biden and his administration have made a dizzying array of policy changes from labor and employment to climate change. More shifts are on the way, creating demand in the media for third-party commentary to interpret the new landscape for all kinds of industries. But the competition is fierce for these kinds of opportunities, requiring a clear strategy to stand out. At the same time, some opportunities can pose risks by inviting speculation, which can cause spokespeople to get it wrong or fall out of step with their firm.

Infinite Global’s Head Writer Andrew Longstreth talks to Vice President Jesse Dungan, Associate Vice President Kelsey Eidbo and Client Supervisor Ada Oni-Eseleh about how they are supporting clients confronting their post-election PR strategy. (The group previously discussed managing media opportunities ahead of the election.)

Key takeaway: To avoid the politics of new policies, spokespeople should stick to the facts and focus on what changes could mean for industries. Leveraging existing thought leadership such as client alerts can be an effective way to get the media’s attention and to stay on message.