PODCAST: The case for doubling down on content marketing

Reevaluation is a word we’re hearing a lot at this stage in the COVID-19 crisis. Certainly, law firms and other professional services firms are beginning to reevaluate everything, from how and where they work to the services they provide. We might call it the Great Reevaluation.

Investments in content marketing have not escaped this reassessment. With many firms under more economic stress than they are used to, their commitment to content marketing will be tested in the coming months.

But with people spending more time online and more traditional marketing events on hold, any decision to scale back will likely come at a price. To discuss why investment in content is crucial now, we recently spoke with Joe Lazauskas, head of marketing at Contently as well as the co-author of the “Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You.”

During this episode, we talk about the case for doubling down on content, what kinds of content is resonating, and how to measure content’s ROI at a professional services firm.

Need help creating unique, targeted engaging thought leadership? Infinite Global can help you develop a bespoke strategy to suit the needs of your firm, empower your stakeholders and connect with your audience.

Andrew Longstreth is Head Writer at Infinite Global, where he creates custom content for law firms and other professional services firms. He can be reached at andrewl@infiniteglobal.com.