Content and campaigns

Great content and campaigns maximize every touchpoint a brand has with its stakeholders, building market recognition, empathy and trust. We work with clients and their marketing functions to develop distinctive ideas, points of view and brand narratives that cut through the noise and activate online and offline channels to reach target audiences.

Working with knowledge-intensive professional services and corporate brands, we understand the need to demonstrate true thought leadership backed up by thought provoking, original research and its role in fuelling marketing activity and driving BD results. Our IG Intelligence team has been built to help clients on this journey, integrating our capabilities across research, content, PR and wider communications to create campaigns that elevate expertise and turn subject matter experts into compelling and credible thought leaders.

• IG Intelligence: beyond thought leadership
• Brand campaigns, experience and activation
• Special reports
• Content strategy
• Content creation including ghostwriting
• Awards and directory submissions
• Podcasts, video and multimedia
• Social media audits, training and consultancy