Jennifer King
Vice President
A journalist turned PR professional, Jennifer King helps legal industry clients hone their marketing messages and position their people and practices in the press. The head of Infinite’s U.S. Content Center, she also works with clients to create award-winning content.
Jen has worked in the legal profession for about 35 years. During her journalism career, she led the editorial function for several business of law publications, including Corporate Legal Times, U.S. Business Litigation, and Illinois Legal Times. There, she focused on law firm and legal department operations, including strategy, technology, transactions, litigation, compliance, and regulatory matters.
At Infinite, Jen develops and executes PR strategies for law firms and other legal businesses. In addition to traditional media relations work, she frequently creates content for her clients, including award nominations, Chambers and other legal directory submissions, ghostwritten articles.
From 2005 to 2016, Jen was a marketing consultant for clients in the professional services, tech and travel industries. She authored thought leadership pieces including white papers, articles, and web content; created and executed content marketing strategies; and developed social media campaigns.
