A test of character: Reputation management webinar for PM Forum

On 23 July 2020, Tal Donahue (Senior Account Director at Infinite Global), and Jennifer Ogunleye, PR Manager at KPMG, delivered a webinar for PM Forum discussing reputation management in the ‘new normal’.

Building on Infinite Globals’ report ‘New Rules, New Risks‘, topics covered included:

• What will define the reputation of a professional services brand in the ‘new normal’
• How did the professions navigate the reputational pitfalls of the coronavirus pandemic and what are the lessons?
• Which issues will firms be paying closer attention to as they seek to build brand resilience and minimise reputational risk during the economic recovery
• Dealing with the media – profile opportunity or reputational hazard?
• The tools and tactics of building and maintaining reputation – what’s changed?

A short sample of the webinar is below and the full version is available to PM Forum members here.