Infinite Global campaign for McKool Smith trial victory receives 2018 Bulldog PR Award

March 30, 2018

Infinite Global was awarded bronze medal in the 2018 Bulldog PR Awards’ “Best Business to Business Campaign” category for the firm’s successful media campaign on behalf of law firm McKool Smith.

In July 2017, Infinite Global executed a strategic media campaign to promote McKool Smith’s $9.4 million trial victory on behalf of Quincy Jones in a royalties lawsuit against Michael Jackson’s estate. Working with the internal marketing team, chairman and founder Mike McKool, and other attorneys involved in the case, Infinite Global developed a comprehensive media strategy that ultimately secured coverage across targeted national, legal and entertainment publications.

One highlight of the campaign included Variety magazine’s profile on lead attorney Mike McKool titled, “Quincy Jones’ Lawyer on the Crux of the Case Against Michael Jackson Estate, What Happens Next.”

The 2018 Bulldog PR Awards program is a combination of Bulldog’s Digital, Social Media and Media Relations awards programs, recognizing outstanding PR and communications campaigns from 2017.