Infinite Global grows digital capability with Knight Frank hire

LONDON & NEW YORK– International communications firm Infinite Global has appointed Jamie Obertelli as Digital Strategy Lead.

Jamie joins Infinite Global from global real estate firm Knight Frank where he served as Head of Content.

While at Knight Frank, Jamie was responsible for taking The Wealth Report digital, maximizing the online footprint of the firm’s signature publication on key web and social media channels.

His wider client experience includes proactive campaigns for global organizations across the legal, real estate, extractive industry, overseas development, tech and aviation sectors.

With a background on both sides of the communications divide – having worked in journalism and public relations (including public affairs) – Jamie now advises businesses on digital content and online engagement including working with clients to shift from a ‘print first’ to a ‘digital first’ strategy.

Jamie will be based primarily in Infinite Global’s London office, as part of the firm’s international PR, Brand and Content offering.

Jamie Diaferia, CEO of Infinite Global, said:

“Jamie brings with him exceptional experience and a unique skill set which makes him a perfect fit for our team, further enhancing our digital capabilities for which we are seeing an ever increasing demand from our clients. At the same time, his background in property complements our longstanding strength in the Real Estate sector, dovetailing with our broader specialism in the professional services and B2B corporate industries.”

Jamie Obertelli said:

“It’s a wonderful time to be joining Infinite Global as it gears up to further develop its digital offering and I’m excited to help clients on their digital communications strategies, including interacting with their online audiences via holistic and targeted content campaigns.

“I’ve always been keen to work with energetic, dynamic people who bring the best out in each other and the team, and client base, at Infinite Global ticks all those boxes.”

Jamie’s appointment comes as Infinite Global announced growth figures of 18.6% globally, ranking sixth on O’Dwyer’s 2019 Top PR Firms list.