Measuring the intangible: Tal Donahue writes for PM Forum magazine

How long is a piece of string?

It’s a frustrating answer to a question PR professionals grapple with on an almost daily basis – the extent to which PR results can be effectively measured.

Account Director Tal Donahue reflects on PR measurement, the value of reputation and collaboration with other marketing disciplines for PM Forum magazine.

Read the full article online here (for PM Forum members) or by downloading the PDF – available here.

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