‘Unknown billionaire’: Ryan McSharry comments for Spear’s

In an article exploring the public claims and PR strategy of Calvin Lo, Spear’s reflects on the results of a year long investigation by Forbes to unmask the “unknown billionaire”.

Infinite global UK head of crisis and litigation Ryan McSharry gives his view:

“Any publicist worth their salt knows that engaging in that kind of deception will only bring backlash and potential legal trouble.”

From the use of sponsored content to creating connections with the world of F1, exposé of Lo’s campaign to paint himself as a “billionaire tycoon” has seen multiple publications retract or correct previous reportage.

Read the full article on Spear’s, here