Searches for BlackRock Skyrocketed After Trump-Shooter Ad Debacle: Kelsey Eidbo speaks to FundFire

Following the disclosure that one of BlackRock’s old advertisements featured the man who attempted to assassinate former President Donald Trump, web searches for the firm skyrocketed.

Infinite Global vice president Kelsey Eidbo spoke with FundFire about how BlackRock’s swift response in taking down the ad and promptly issuing a statement was the right move from a crisis communications perspective.

“BlackRock is starting from a position of having done nothing wrong in this instance. Now, when they become aware this person is in the background of one of their ads, this is the moment when their actions are going to signal something about the fund and its values to both internal and external stakeholders,” she said.

“Promptly taking the ad down and offering it to authorities – it’s hard for a rational person to find fault in that.”

Read more of Kelsey’s insights on how this unique crisis impacts BlackRock’s image on FundFire here.