The corporate veil is lifting: Tal Donahue writes for PM Forum magazine

September 3, 2020 • 2 minute read

As professional firms grapple with the fallout of Covid-19 and ready themselves for success in the new normal, a range of new reputational issues are coming to the fore. In particular, the growing importance of internal communications, stakeholder engagement, business ethics and character to external brand perception and reputation.

Senior Account Director Tal Donahue considers this shifting landscape and the reputation management lessons for firms in PM Forum magazine. The full article is available for members here.