Using thought leadership for competitive advantage: Tal Donahue writes for PR Week

“Ask 100 people what thought leadership is and you’ll probably get 100 definitions.”

In an article for PR Week, Associate Director Tal Donahue reflects on the thought leadership imperative for professional services and other knowledge intensive businesses in light of the Bichard Review of the Royal Institute of Chartered Surveyors which, among other things, recommended the organisation increase its focus on its role and responsibility as an industry thought leader.

The full article can be read here.