Why a business anniversary is a powerful opportunity
October 11, 2017
This article was first published in PM Forum in October 2017.
Ten years’ or 200 years’ service, depending on your industry, are achievements in their own right. After all, business survival rates are still averaging around 50 percent in the US/UK at the five-year mark. As such, you’ve achieved a milestone. So, of course you want to stick out your chest and profess your acumen from the rooftops, presumably on the premise and promise that stability and good governance got you this far, and as such are good indicators for the future. Clients should take note, right? They’re in good hands.
But quite often the unspoken client response is “That’s great. But why should I care?” You need to think about this carefully. This is an opportunity, and the good news is, there are others, if you think more ambitiously about your organisation’s milestones.
Read the full article here