Claiming the title for Titlesolv
Two insurance and risk brands came together under a single brand and new identity: Titlesolv. We were asked to undertake the launch programme and drive awareness of the new entity and its strengths in indemnity, risk management and title insurance.
We presented the re-launch as a ‘refresh’ of two trusted brands with a combined 60-year heritage. We also drew attention to the pioneering role of the brands in the area of title insurance. We held a workshop to channel messaging for the new brand into a seamless communications strategy, and provided content for the website and marketing materials. The launch provided a platform from which Titlesolv and Infinite Global could engage the media, provide thought leadership and inspire comments on social media.
The launch received widespread coverage in trade publications reaching both lenders and insurers. Since the launch awareness has grown exponentially, both of the brand and of the title insurance industry as a whole.