Creating reputational value in private equity

BRIEF

A premier international law firm specialising in private equity appointed Infinite Global to advance its reputation and boost its media profile in London.

APPROACH

Via a comprehensive onboarding process and close collaboration with the in-house communications team, Infinite Global developed a growth-led media strategy that sought to build a media presence from the ground up, demonstrating the expertise of the firm to fund sponsors and investors on the full range of its investment-related activities, including fund formations, leveraged buyouts, consortium bids, syndications, and exit strategies.

We devised proactive PR programmes which aimed to deliver profile-enhancing national and private equity industry coverage for each practice area. These leveraged the experience and opinions of lead partners to produce a consistent pipeline of high-value and impactful media opportunities on topics ranging from discounted debt repurchases and subscription credit facilities to ESG ratings regulation and state-sponsored IPOs.

OUTCOME

As campaign momentum grew, the firm’s media profile and reputation in the marketplace increased exponentially. We secured regular high-profile media opportunities with the Financial Times, The Wall Street Journal Europe, Reuters and Bloomberg, as well as private equity industry profile in target trade publications such as Euromoney, Private Equity International, Private Equity News and MergerMarket.